Hubble was born from a real problem — not a whiteboard. We built it alongside our first client, In2log, to solve the exact challenges that logistics operators and shippers face every day.
In 2021, In2log — a 3PL operating 60,000 sqm of warehouses across Asia — faced a challenge no off-the-shelf software could solve: their clients were B2B brands going omnichannel, with complex ERP integrations, multiple marketplaces, and demanding visibility requirements. Hubble was built to solve exactly that.
The genesis: a real operational need
In2log needed to give their B2B clients the tools to launch B2C operations — full automation, plug-and-play connectivity, and a self-service portal that reduced support overhead.
Built in production, not in a lab
Every feature was validated on live operations — all built to solve real problems, not hypothetical ones. The goal was simple: give clients instant access to their logistics data, and make it effortless for new clients to get started with In2log's services.
Expanded to shippers
In2log's clients kept asking for capabilities their logistics provider couldn't offer alone — e-commerce channel integration, marketplace connectors, real-time client portals. Rather than saying no, we built them into Hubble. The same platform now powers Caudalie, Casabel, Petzl, Béaba and more — proof that the need for logistics visibility and automation is universal.

“In2log’s key competitive advantage is to provide tailor-made operations. Hubble gives us the agility to respond to customer needs — for example, developing a strong e-commerce offer in China and helping customers become fully omnichannel.”
Two offices, one mission — connecting logistics operations across Europe and Asia.
Paris, France
European headquarters. Product, commercial and customer success teams serving European clients.
Shanghai, China
Asia-Pacific operations hub. Engineering team and local support for Asian logistics operations.
A small, senior team with deep roots in logistics and supply chain technology.

Four principles that guide every product decision, every client interaction, and every line of code.

Built on real operations
Every feature in Hubble was born from a real logistics challenge. We don’t build for hypotheticals — we build for the warehouse floor, the operations manager, and the client portal.

Connectivity without friction
Logistics is about moving things between systems and partners. Hubble is obsessed with making every connection — WMS, ERP, marketplace, carrier — as fast and reliable as possible.

Radical visibility
Every stakeholder — shipper, 3PL, end customer — deserves to see exactly what’s happening with their goods. Opacity is the enemy of trust. Hubble eliminates it.

Agility at scale
Logistics never stops changing. New marketplaces, new carriers, new client requirements. Hubble is built to adapt quickly — without breaking what already works.
Book a 30-minute demo and we’ll walk you through the platform tailored to your operations.